3 Mistakes to avoid when using fonts for your brand.
I'm making the first blog post about fonts because this is the one topic where I see the most "issues" when looking at people's brands. And this is mainly because it is so easy to make this mistakes if you are not into graphic design.
So, in today’s episode of "Melisa making your life easier": 3 mistakes to avoid when using fonts for your brand.
Let’s get started!
MISTAKE #1: Choosing fonts that do not match your brand’s personality
In essence, this means: if you want to look professional, don't use a "comic like" font and if you want to look fun, don't use a super classic font. I've seen this many times, and it can lead to people not trusting your brand or not connecting to it.
MISTAKE #2: Using too many fonts
When in doubt, just stick to a max of 2 fonts. This could mean using one for titles and things you want to stand out (this one could be a little bit more fun and bold), and one for longer texts (this one should be a simple, easy to read font). Using too many different fonts, can lead to your brand being seen as inconsistent and not professional.
MISTAKE #3: Using fonts you have no permission to use
You may or may not know, but even if some fonts that you download from the internet are free, that does not mean you have permission to use them for your business. In a very general rule: If the license says "free for personal use" you cannot use them for your business assets.
If it says "free for commercial use" you can, BUT still check in the license agreement where it is allowed to use it, because some are allowed for flyers, but not for websites for example.
3 Sites where you can find fonts you can actually use for your business.
Those are in short my 3 tips for you today. If you have any doubts about the fonts you are using in your business branding, feel free to reach out to me in the comments or send me a message on Instagram, and I’ll be happy to give you some feedback on that.
Have a great week!
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